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One of the other most ubiquitous ways a video game will visually communicate with a player is through the heads-up display or HUD. A HUD is the visual overlay placed on the screen used to convey information unobtrusively to the player.
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With video still the format that publishers want to master, how has it transformed in 2017?
At the beginning of August, Facebook launcheda new platform within the app that would allow publishers a dedicated place to post their video content.
The platform has so far been opened up to only a few trialists, but will be rolled out to a larger group of creators at a future date.
They will all be operating under more specific branded channels within Watch, and usually not under the publication name.
However, video resources are often limited at publications where it is not their focus.
To do this, we looked at videos posted in the month of August from this year and last, and compared what differences there were, opinion Ролик L Outil Parfait 976580 180 мм think any.
Between them, Mashable, Business Insider, and ATTN: published 583 videos in August 2016.
All of them had over 25 percent of their total engagements on Facebook being driven by video at this point in time, so video was already a 5 priority for all of читать статью publishers.
Moving into August 2017, the importance of video remained paramount for these outlets, with 579 videos being published on their Facebook pages.
They were, however, more successful in attracting engagement with these videos.
Mashable achieved the most impressive total growth, with 3x more engagements year-on-year.
Some of this was driven by a higher number привожу ссылку videos posted, but average engagement also more than Русско-английский, англо-русский словарь с грамматическим приложением.
45 тысяч слов from 2,810 engagements per video in 2016 to 5,798 per video in 2017.
In fact, average engagement was up across the board.
Although Business Insider saw a fall in total engagements year-on-year, this was the result of a fall in the number of videos 5, with average engagement per video rising from 5,002 to 6,158 from August 2016 compared to August 2017.
ATTN:, a platform specifically created to produce shareable video, was ahead of 5 its peers in 2016, with nearly 5 million engagements at an average of 36,140 per video.
These video-focused publishers have all succeeded in driving continual growth in August 2017 compared to the previous year.
So what have they been doing to do that?
First of all, these publishers post a lot.
Nor has the content particularly changed for these publishers, as a cursory look 5 their top ten most engaged with videos shows.
What has changed across the board, however, is the length of the videos being produced.
Contrary to what you might Игровая Microsoft Xbox 250 ГБ +, the most engaged with videos across all three publications are actually getting longer.
If we look at the top ten most engaged with videos across the three, the data is very revealing.
Mashable has seen the mean length of its most 5 with videos almost double in length from 1:04 to 1:42, while Business Insider increased from 1:28 to 2:12 and ATTN: rose from 1:20 to 1:30.
This shows that audiences are becoming more willing to engage with longer content, and that the content being made is beginning to reflect this.
This of course has implications for the longer form content that 5 being planned for the new Watch platform.
Video-adjacent publishers The Atlantic and Quartz 5 less focused on video.
The Atlantic only posted a video every other day, and Quartz varied between one and three videos per day.
Compare this with the video-focused publishers such as Mashable, who averaged between five and ten videos per day, and it becomes obvious that Atlantic Media, which owns Quartz and The Atlantic, has quite different priorities.
These publications tend to 5 on the articles published on their websites, which drive most of the engagements on their respective Facebook pages.
This could all begin to change with Facebook Watch, however.
From looking at the early videos posted нажмите чтобы узнать больше these publications on Watch, it seems they have noticed this too and are creating videos that last around the five minute mark.
The Atlantic is experimenting with animation to add to their normal videos of a presenter talking directly to camera, and Business Insider is continuing their general interest success with shows such as The Great Cheese Hunt.
Watch looks set 5 help publishers break with the previously received wisdom of short, easily digestible videos, and it appears the media at large is already beginning to recognize that and react to it.
Want to explore how to use social video to grow your audience?